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Unirea Urziceni’s success story: how to make profit with a small football club

August 15, 2010 3 comments

The club’s discrete owner, Dumitru Bucsaru, earned over 20 million Euros since Unirea reached the Champions League’s group stage, in 2009. Why would he let the team fall apart then? Well, because he wouldn’t be able to dribble past the football’s rules one more time and make this kind of money with minimum investment and a club that lacks a proper stadium, a decent fan base and the vital revenue streams that keeps the ball spinning these days.

Unpaid players for months, lost chance to reach Champions League’s group stage, no money to re-establish order in a team everyone wants to abandon, starting with the general manager, Mihai Stoica, who already resigned. Not a pretty picture, that’s why we should look back and realize what this club has achieved and that this is just the ugly ending of a beautiful story. One that saw Unirea Urziceni move from the muddy 3rd division football to the glamour of Champions League in just six years, where the Wolves collected an impressive tally of 8 points in the same group with Seville, VFB Stuttgart and Glasgow Rangers – a record for Romanian football.

Unirea's 7.000 seats stadium, the venue that hosted a match against SV Hamburg, but couldn't qualify for the Champions League

Could all this have been done without massive investment in the team, could such a feat ignore year after year vital revenue streams like TV rights money, high gate receipts, numerous season tickets holders and the on and off matchday fans’ financial support? Affirmative! Read more…

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